Going Beyond Profitability
What does the concept of Social responsibility? Wikipedia definitions , is this: "a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, and the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families and the local community and society as a whole
Scope of a business corporation's commitment to practice social responsibility is reflected in its ethics, values and principles. One of the best examples of a truly socially responsible organization is The Body Shop. Its founder, Anita Roddick, who died in 2007, used her international cosmetics company chain to promote Eco-friendly practices long before they were much in fashionable.
Ms Roddick's organisation opposes product testing on animals and strives to improve the lives of people living in impoverished communities of the Third World by purchasing materials that are locally produced, and establishing human rights programmed like Children on the Edge. According to news reports, The Body Shop also invested in a wind farm in Wales as part of its campaign to support renewable energy.
Going Beyond Profitability
