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Looking For Business

If you are looking for fresh business opportunities, market segmentation strategies help you identify consumer groups that are most likely to buy certain goods and services, affect their spending habits and garner the desired response from your intended audience in the most cost-effective ways.

To effectively pushing largely unexplored market segments such as baby boomers and household single-person small, marketers, Should levels and more about their target consumer characteristics, attitudes, values, behavior, consumer learning and concerns, and be creative in meeting their needs.

Target a market with great growth potential Marketers have followed the baby boomers since they were young.  they continue to be a major target, and they are the reason that health and beauty-related industries has seen unprecedented growth over the past decade to address the needs of aging baby boomers, researchers have become increasingly develop products, from the robot domestic helpers and stair-climbing and walking facilities, the stem cells and "replacement body parts" as artificial limbs, while governments to develop infrastructure and financial schemes to help baby boomers be better physically and financially in their twilight years.

But very few commercial considerations are keen to cater to the needs of these consumers because of the impression that their purchasing power is reduced. But remember, unlike their parents, who led impoverished lives after the world wars, baby boomers are generally better educated and more financially independent, and thus have a greater purchasing power.

Let's see how this market can be better served

Those experiencing the "empty nest syndrome" can afford the time to travel, to pursue their favorite hobbies or activities, and learn new skills. This is the potential market for a host of leisure activities that are less physically demanding and more socially engaging, such as specialized travel packages, and art and IT programs.

As they become less physically able and deterioration in health, products and services that can ease their daily needs and improve their health and general well-being will be what they need most. The in food, health and fitness companies can take advantage of the wealth of marketing opportunities available to them by offering products and services, or create programs to fit the needs of middle-aged and senior citizens. For example, restaurants include smaller and healthier meals on their menus, and fitness clubs to design low-impact exercises for them.

An emerging trend is the increasing number of wheelchair-bound people in our midst. All we are becoming physically weaker and less mobile with age, as it happens, we will need certain products and services to improve our quality of life. This is where small businesses come in they can start a revival of old-fashioned services like home delivery services, such as neighborhood supply stores used to provide or meet affordable transport services exclusively for the elderly, to ferry them to places within their residential or hospital.

Be determined to meet the needs
The  Population Statistics shows that the proportion of   singles and families with one or no children is increasing. This is hardly surprising - in recent years there has been a prevailing trend in many modern societies around the world. Typical reasons to use these social phenomena are our never ending quest for material wealth, which is a very stressful lifestyle with little time and energy outside of work means the rising cost of living, and living-space constraints due to overcrowding .

Besides the increase in the proportion of singles and smaller sized families, other trends such as the increasing number of older people choose to live on their own rather than with their children, and the growing population of foreign workers and students have also attributed the growth of small households.

These trends are important to marketers because they have a huge pool of untapped business opportunities

Households with one or two people do not consume as much food as the larger ones. They prefer to buy food, such as eggs and bread in smaller portions so the food and money are not wasted. Maybe bread and eggs suppliers can work together to  half dozen eggs and half a loaf in a single retail package? Such ideas can also help with easing the problems of food shortages and rising food prices!

People associated single person or small households usually do not bother to cook. But eating out is often not only expensive, but unhealthy. Some of my health conscious friends and I avoid eating out as much as possible when we have the impression that hawker food is not only lacking in nutritional value, but contain unhealthy ingredients as well. In addition to work to change consumer perception of the quality of their prepared foods, food vendors might give alternatives that prepacked assortment of uncooked meat   fish and vegetables, soup stocks and sauces that can be taken home and turned into food in a jiffy.

Even agencies that offer dating, "friendship", and matchmaking services are on the rise, many people still have inhibitions about using their services. Those who are enterprising enough to offer more creative social network concepts that make it possible for young, young-at-heart and the old, or even parent-and-child groups to interact in more comfortable surroundings in which relationships can gradually nurtured.

Remember ideas that may seem silly or impractical at first could sprout into a thriving business. And though there are always bugbears and risks treading new paths could pay-offs  huge!

Looking For Business

Corporate Cultures 

The employees of corporate giants like Apple, Google,
Hewlett-Packard, Microsoft and Bloomberg are among
most envious in the world.

Their employees are known for a lot of unconventional
Corporate practice: Workers can bike to the office, relax in massage chairs and sofas and enjoy food whipped by professional chefs and an unlimited supply of snacks. And best of all, they can spend 20 percent cents office hours on non-work-related messages such as walking their pets and doing their own research. Talk about feeling home while you work!

It is no coincidence that these companies have remained
the best  in their industries. After all their radical
Corporate practices and culture, examples of best
Foundation for a successful relationship: Mutual respect
and confidence. Their formula for success is really quite simple:
Happy employees equal happy customers.

More money, on the other hand, do not necessarily
equal satisfied employees. Cash will always be a major
factor in motivating people, and solid replacement
plan is essential to attract and retain key personnel,
But the extra money is not always the only answer, and in
many cases not even the best answer.

As for exercise, even if an employee is taught all the best
skills in the world, you can not expect him eager to
delight customers when he is unhappy with his job
conditions, worked to death or mistreated.

Corporate cultures

Right To Changes

Books and movies like "The Day The Earth Stood Still" and "Ponyo on the Cliff by the Sea: Offers food for thought, as they explained the theme that humanity will be destroyed (by supernatural beings in these stories) if they persist to harm the environment.

Although the scenarios depicted in the movies are fictional, we would do well to warnings, even if we are looking for ways and means to heal the bad economy. We need to keep spending and consuming to maintain the economy and and keep our lives going, but we need the gift of tapping human ingenuity to do this in less destructive ways.

The most positive aspect of this crisis is that it has had a huge impact on making the world aware of the importance of the 3 "R" - reduce, reuse and recycle. Many professional organizations are used to seeing this "mantra" as a privilege for the Greenish  but now it's something they can not ignore because it hits them where it is needed most.

But when the world economy is back on its feet, as it surely will be in a year or two, we tend to forget so lesson learned, and return to our wasteful habits and unscrupulous ways in an attempt to regain lost fortunes in recession.

Al Gore, writers and filmmakers have done their part in making us to see our folly, so let's hope government and business leaders around the world will score even greater success by following up with concrete actions.

Right To Changes

Always One Step Ahead

What's all the hype about the new Apple iPhone? What do people in different countries queue up just to get their hands on this product, despite the recession. Why is Steve Jobs has become so synonymous with Apple that people hold their breath second guessing whether he would appear at product launch or not? How to grow a brand named after a common fruit in a huge success all over the world?

In addition to pure marketing genius, the success of the brand largely attributed to the persistent efforts of the job and his team in bringing products that work better and are perceived as style icons sought after by trendsetters and IT geeks alike, Their passion, creativity and commitment.

It's always a great advantage when organizations continue to be aware of their customers' needs and keep developing new ways to improve their products and services to benefit users and keep them interested. And it is during the recession, that such strategies will pay off most handsomely.

Always One Step Ahead 

Going Beyond Profitability

What does the concept of Social responsibility?  Wikipedia definitions , is this: "a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, and the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families and the local community and society as a whole

Scope of a business corporation's commitment to practice social responsibility is reflected in its ethics, values and principles. One of the best examples of a truly socially responsible organization is The Body Shop. Its founder, Anita Roddick, who died in 2007, used her international cosmetics company chain to promote Eco-friendly practices long before they were much in fashionable.

Ms Roddick's organisation opposes product testing on animals and strives to improve the lives of people living in impoverished communities of the Third World by purchasing materials that are locally produced, and establishing human rights programmed like Children on the Edge. According to news reports, The Body Shop also invested in a wind farm in Wales as part of its campaign to support renewable energy.

Going Beyond Profitability

Build A Business Based On Integrity And Sincerity

The organizations that have received support from a loyal customer base that stands a better chance of survival under severe economic situation.

But what is it that keeps the customer of such organizations going back? Without a doubt, it is the knowledge that the people who give their business to be sincere in their needs and not quick money from them.

In its attempt to create a  solid basis for long-term success to build a business organization key requirement is to establish excellent rapport with its consumers, by building a relationship with them based on the core values integrity and sincerity.

These qualities must be inherent in all aspects of its business practices, as the levels of benefit and value to their products   services bring to customers, the environmental impact of their business practices, and transparency and accountability to its business partners and stakeholders.

Business enterprises must also recognize how important it is to be fully committed to maintaining the highest standards of integrity and honesty in their business. These essential core values  critical for long term success, and must be ingrained in the nature of  every person in an organization, and to remain steadfast no matter what.

Build A Business Based On Integrity And Sincerity

Achieve Positioning Targets

In positioning your product, you must first identify
Possible competitive advantages to build
This position.

These factors will help you achieve your
Positioning goals:

Product must have a Unique Selling Point (USP).

This USP is considered a highly valued benefit of
your audience. Example: So what if you're
The only coffee shop stall owner who serves fresh
Oysters? Does your target market considering this a
Good thing?

Competitors do not offer the same benefit, or
Company can offer the advantage of a more distinctive
Or superior manner.

Buyers can afford to pay the difference to enjoy
That benefit.

Once you have a thorough knowledge of key, Income sought by the market, consumer perceptions is complete and you have chosen desired position in the market, you need to communicate this position to your target consumers, By targeting your entire marketing program according to the chosen positioning strategy.

Keep in mind that a high volume of sales is not the key. Profit is the purpose of your marketing program to
generate interest and awareness that will lead to Sales that will boost profits.

And always remember, promise only what you can Actually delivers.

Be different, Make a difference

"In entrepreneurship involves creative thinking, willingness to take risks and to turn a problem on the head, to see it from a new perspective and discover the solution." "

Go beyond the limits

Old footage of man's first landing on the moon 40 years ago was televised recently. Watching this daring human enterprise makes one wonder about the strength of the brains and the incredible things that it can achieve.

In the business world, it pays to put our gray cells to work, but we need not be so intellectually adept as aircraft engineers or software developers whose inventions airplanes and the Internet has benefited global communities so. What we need is to do is simply think differently.

We live in a rapidly changing world where consumers are so accustomed to such a variety that even daily needs companies, such as supermarkets, must constantly searching for new ideas to keep pace with the changing tastes.

Creativity is not necessarily about spinning wild, wierd or fanciful ideas. In a highly competitive market, it is about daring to think differently, to find new and better ways to do business and differentiate themselves from the rest.

Taking a different perspective

In business, you can go only so far by doing things the way they always have. It is important to understand opportunities that others do not have, and to pursue them in novel yet appropriate ways at each stage of the game |.   Recently a software developer in the United States have incorporated elements of fun and adventure into their history - and science-themed video games, to make these boring subjects less of a chore for children to learn.

Entrepreneurs must find creative solutions to solve the socio-economic challenges in the future - for the benefit of their own business and the world, whether in the prevention of moral decay or destruction of our ecosystem.

Here is an example to illustrate 

They look similar concepts to the equally challenging subjects like math too.

If you think about it, such game may be learning programs in the future, and those innovative enough to break into the market first will certainly be the biggest winners.

It is always much easier to develop and sell video games with violent themes repeatedly and responsible adults, entrepreneurs must also take into account the negative impact of these games on the young and impressionable.

The entrepreneurship involves creative thinking willingness to take risks and to turn a problem on the head, to see it from a new perspective and discover the solution. You do not need a creative guru to do this, as such skills can be learned. But first you have to share Franklin Roosevelt believe that happiness is not in the mere possession of money, it lies in the joy of achievement in the thrill of creative effort.

Creativity is the key to business continuity

I'm not sure the "green" shopping bags provided by many retailers today serve the purpose for which they are intended, which is protect environment.S Such items - in all sizes and colors - now add to the massive collection of bags, umbrellas and other freebies cluttering up my home.

Most of the "green" bags we received is too small and fragile to be practical, and even if they are, there is a limit to how many I could use in my lifetime! Also their production costs money and uses valuable resources.A As environmentally conscious consumer, I would appreciate it better if retailers made me value for money and better service, and offered me a way to save money, instead of giving me something that will go to waste because I do not need it.

This is where creativity comes in. It's always easy to stick to what everyone else is doing, but it may be more beneficial for your business if you come up with promotion ideas that make your customers feel truly rewarded, they keep coming back.

You do not have to be brilliant to generate creative ideas.W We can pick up ideas for being more aware of the world around us when we watch TV programs, read newspapers, magazines and books, talking with customers, employees and business associates, or travel.W We need to mull over these ideas we think are viable, and find ways to use  and adapt them for your own use.

Creativity has always been an important business skill, no matter how successful a company is, it has to keep reinventing itself. This is especially true in a dynamic global marketplace where the rules are constantly changing. Being creative agile will not only help your business survive, but gives you a powerful competitive advantage too.

Be different, Make a difference

Achieve Positioning Targets

In positioning the product, you must first identify
Possible competitive advantage by building
this position.

These factors will help you achieve your
Positioning goals:

Your product needs a unique selling point (USP).

The USP is considered a highly valued benefit by
Your audience. Example: So what if you're
The only coffee stall owner who serves fresh
Oysters? Does your target market this is a
Good thing?

Competitors do not offer the same benefits, or your
Company can offer this service in a more distictive
Or superior manner.

Buyers can afford to pay the difference to enjoy
This service.

Once you have a thorough knowledge of the key
Income sought by the market, consumer perceptions
Is clearly understood and selecting
desired position in the market, you must
Communicate that position to your target consumers
By adjusting your entire marketing program
After your chosen positioning strategy.

Keep in mind that a large amount of sales is key.
Profit is. The purpose of your marketing program is the
Generate interest and awareness that leads to
Sales, which will increase profits. Always promise only what you can
Actually delivers.

Achieve Positioning Targets

Deadly Mistake in branding

making one of the deadly most errors mentioned here would kill the brand

Even large global brands are not immune to mistakes, but they can often away with mistakes, because their size gives them some buffer. Making one of the 14 fatal branding mistakes listed here could kill it altogether.

1) Branding is all about
 differentiating your product with your competitors. Branding originated 4,000 years ago as a way to differentiate owner's cows. A hot branding iron bearing the owner's initials is used to burn a mark in-to the rumps of the cows to differentiate them.

2) Middle-of-the-road approach
Many brand owners said :"We're 80 percent as good as the leading brand, but only 30 percent more expensive than the entry-level brand." "Life is difficult enough without having to think about fractions! deadly mistakes in branding If this middle-of-the-road approach, you're not here-nor-there kind of brand. You get fired from the bottom of the entry-level brands and the top of the premium brands.

3) Forgot what made them famous
Most mistakes many brands make when they are successful is that they forget what made them famous. Xerox line expanded the brand in computers. Not many people have purchased a Xerox computer because they never forgot what made Xerox famous even if Xerox did.

4) Powered by opportunities, not vision
The difference between a brand and a company that a company is driven by the opportunities while a brand is driven by vision. A company will jump into what makes them money now. A company wants to own 5 percent of the 10 categories instead of 50 percent of one, but does it mean you have to live with competition in 10 categories instead of one.

5) Right execution, wrong strategy
Many companies do not spend enough time developing their strategy. A flawed strategy, no matter how well made, will still not lead you to success. In this book, Trout on Strategy, famous positioning guru Jack Trout, the difference between successful companies and also-rans is often the right strategy.

6) Branding is the task of marketing
Branding is not the job of the marketing department. Branding is the job of CEO. If you look at successful brands that went from being small
Start-ups to large global brands you will find that they usually have a strong brand champion and leader. CEO must be a driving brand as head of marketing is not head of the company.

7) No brand ambassadors
The brand champion can not do alone.   He will need to build an army of brand ambassadors to pro-mote the brand. The CEO must in-spire the rest of the company to be supporters of the brand to talk the talk and walk the walk. Many's local SMEs are brand ambassadors.

8) Advertising premature
Brands are built with public relations, not advertising. Public Relations or PR refers to what the media are saying about your brand. PR has credibility flour-because that's what a third party says about your brand. But each brand will eventually out of promotional angles to exploit. This is when advertising kicks in to maintain the brand, but do not advertise too early.

9) Too many brand
One brand, an idea that is the way strong brands are built. But sometimes, companies make the mistake of launching too much brands too soon. Launch new brands in new categories that you will enter, but only after your core brand has become a strong and dominant in its category.

10) Branding for big companies
Branding is not the reward for success. Big reason the brands got to be that way. They had brand strategy determined at the start. Planned their work and worked their plan. If you do not have brand strategy, you do not have a directions.

11) Branding is for B2C companies
One of the biggest mistakes that B21 (business to business) companies can make is to think that branding is only for B2C (business to customer) companies. Branding is even more important for B2B companies because a B2B purchase is usually a lot more ex pensive and a lot riskier. When there is risk, people buy from the strongest brand in their price range.

12) Challenger Brand not attack
Challenger brand, you have got to keep attacking. By attacking, you give credibility to you] brand. When people can see that you are taking on the leading brand, they see a legitimate reason for you] brand to exist. Otherwise, you will just have to sell cheap to get business BMW attacked Mercedes-Benz when it was a challenger brand. Duracell at-tacked Eveready. Komatsu attackec Caterpillar.


11) Business to Business Branding
Most mistakes that B21 (business to business) companies can make is to believe that branding is only for B2C (business to customer) companies. Branding is  more important for B2B companies, because a B2B buy more often a lot more ex pensive and risky. When there is a risk, Buyer buy from the strongest brand in their price range.

12) Challenger brand not attacking
If you are a challenger brand, you have to keep attacking. By attacking, you give credibility to your brand. If people can see that you are taking over the leading brand, they see a legitimate reason for your brand to exist. Otherwise you will only sell cheap to get business.

13) Leader brand does not block
When is the leading brand, it is not a job to play defense. This is what the leading brand must do to protect its turf. And that means you have to block all competition promotion no matter how insignificant.

14) Convergence
Convergence basically refers to the merging of two completely different products. Convergence do not help you build a strong brand be because a brand must be associated with a category. A convergence product will never be as good as a single-function product, as a generalist will never come, as well as a specialist.

Author Oscar Wilde once wrote: "Experience is the name everyone gives to their mistakes." "You can not escape from wrong, but you can certainly learn from the mistakes others have made".

Deadly Mistake in branding

Survive and Thrive

This economic crisis is expected to be long-drawn and turbulent, so how will you to face the looming threats that will present themselves now and over the coming months?

Many are turning to belt-tightening measures, while some are looking for silver linings in the dark clouds. How you react and adjust to these dire conditions depends on your financial position and strengths

If your company is in a strong financial position, take a closer look at the opportunities the downturn presents. If you are well positioned to dominate critical market niches, you could step up your marketing efforts and pinpoint viable long-term investments to gain an edge over the competition.

The best options for a company in a weak financial position are to exercise tighter cost management and reduce debts to improve cash flow; divest non-core assets; reposition by selling weak operation and focusing on a sustainable core business; and to employ practical methods of boosting revenue and profit margins to keep the business moving forward.

If ever there was time to network, this is it. Now is when you should bank on the strength of your alliances with business associates (vendor, bankers, partners), customers and employees. If you are a member of any civic, professional or industry organizations, garner their support, expertise or resources when the going gets rough, or seek their assistance in exploring avenues of growth in areas where opportunities exist.

By making the utmost effort to strengthen your capabilities and seek out new opportunities, you could emerge stronger and more competitive when terrible blows over.

Survive and Thrive

Break out of the mould!

I've just viewed a video clip of Coca Cola's "Open Happiness" commercial and found it most enchanting! The ideas behind Coke's marketing campaigns, which are always so refreshing and memorable, must come from the ingenious "jeans" the industry term for people who work in the creative departments of advertising agencies. Account management personnel, on the other hand, are called "suits" because they have to dress smart to make a good impression on clients.

The reason why creative people are allowed to wear jeans is that they will be able to feel more relaxed, and therefore less constrained when churning their creative juices to produce unconventional ideas. A company that obviously believes in this line of thinking is Google, which has broken all boundaries by according its employees the trust and freedom all other employees in the world can only dream about!

Creativity is so rife in this company that even the chefs running the dozen or so eateries at its headquarters compete with each other daily to come up with the most creative menus to entice as many of the employees as they can! Google's radical management style must be working well because for a company that released its IPO only five short years ago, its share price has risen very sharply and stayed on top during the financial crisis, and it has secured its position as one of the world's most iconic companies today.

Finding new approaches to success

The global marketplace now is a very different creature from before. Many of us are still coming to terms with the invasion of new-age concepts and trends like twittering, cloud computing, publishing, carbon trading, sustainable development, mobile labor pools and silver tsunamis.

Our human instinct has always been to follow the heard, but in a world seeing so many upheavals, it is necessary for us to break out of the mold. We have to take more radical approaches to keep pace with the changes in our environment. The natural, social and economic structures around us will keep evolving, and so must we, to survive.

For instance, in view of the portable new media technologies and mobile workforce, we should rethink the way we organize our human resource strategies. In certain industries, it might be feasible to restructure the age-old "nine-to-five" work routine into something more flexible, to fully harness the experience of older workers, the know-how of IT-savvy, younger workers and the skills of foreign workers, and ultimately satisfy our customers' needs.

Break out of the mould!