What's all the hype about the new Apple iPhone? What do people in different countries queue up just to get their hands on this product, despite the recession. Why is Steve Jobs has become so synonymous with Apple that people hold their breath second guessing whether he would appear at product launch or not? How to grow a brand named after a common fruit in a huge success all over the world?
In addition to pure marketing genius, the success of the brand largely attributed to the persistent efforts of the job and his team in bringing products that work better and are perceived as style icons sought after by trendsetters and IT geeks alike, Their passion, creativity and commitment.
It's always a great advantage when organizations continue to be aware of their customers' needs and keep developing new ways to improve their products and services to benefit users and keep them interested. And it is during the recession, that such strategies will pay off most handsomely.
Always One Step Ahead
