Achieve Positioning Targets
In positioning your product, you must first identify
Possible competitive advantages to build
This position.
These factors will help you achieve your
Positioning goals:
Product must have a Unique Selling Point (USP).
This USP is considered a highly valued benefit of
your audience. Example: So what if you're
The only coffee shop stall owner who serves fresh
Oysters? Does your target market considering this a
Good thing?
Competitors do not offer the same benefit, or
Company can offer the advantage of a more distinctive
Or superior manner.
Buyers can afford to pay the difference to enjoy
That benefit.
Once you have a thorough knowledge of key, Income sought by the market, consumer perceptions is complete and you have chosen desired position in the market, you need to communicate this position to your target consumers, By targeting your entire marketing program according to the chosen positioning strategy.
Keep in mind that a high volume of sales is not the key. Profit is the purpose of your marketing program to
generate interest and awareness that will lead to Sales that will boost profits.
And always remember, promise only what you can Actually delivers.
