Achieve Positioning Targets
In positioning the product, you must first identify
Possible competitive advantage by building
this position.These factors will help you achieve your
Positioning goals:
Your product needs a unique selling point (USP).
The USP is considered a highly valued benefit by
Your audience. Example: So what if you're
The only coffee stall owner who serves fresh
Oysters? Does your target market this is a
Good thing?
Competitors do not offer the same benefits, or your
Company can offer this service in a more distictive
Or superior manner.
Buyers can afford to pay the difference to enjoy
This service.
Once you have a thorough knowledge of the key
Income sought by the market, consumer perceptions
Is clearly understood and selecting
desired position in the market, you must
Communicate that position to your target consumers
By adjusting your entire marketing program
After your chosen positioning strategy.
Keep in mind that a large amount of sales is key.
Profit is. The purpose of your marketing program is the
Generate interest and awareness that leads to
Sales, which will increase profits. Always promise only what you can
Actually delivers.
Achieve Positioning Targets
